EXPERIENCE
BUSINESS OPERATIONS ANALYST INTERN @ AGGIE REUSE STORE | DAVIS, CA | DECEMBER 2019 - MARCH 2020
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Conducted consumer research using data from focus groups and surveys to pivot marketing tactics, leading to 56% increase in foot traffic and 30% increase in sales to a small business thrift-store.
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Orchestrated initiative to switch from a serial to parallel process across cross-functional teams, allowing for more than one donation to be processed per person and leading to 300+ new donations in 2 months.
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Developed and implemented a new internal process using the Six Sigma method that streamlined communication by reducing the number of contact touchpoints between cross-functional teams.
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MARKETING COMMUNICATIONS @ GRANITEROCK | WATSONVILLE, CA | JUNE 2019 - SEPTEMBER 2019
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Increased engagement by 30% across 3 channels in 4 weeks by gathering audience experience research on behaviors (TOD online), current trends, motivations, and varying between various forms of media.
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Partnered with external partners to write creative messaging for marketing collateral such as blog posts, press releases, captions, and internal marketing programs to increase employee engagement and foster brand advocacy.
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Presented analytics and new data-driven strategies to leadership and marketing teams and led end-to-end development of creative content and graphic designs for Instagram and Facebook campaigns.
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Drove a 15% rise in email responses over 2 months by executing A/B testing on 100+ emails containing various subject lines, resulting in an alteration of Net Promoter Score email template used for customers.
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Executed internal marketing programs to incentivize employee registration and user-generated content on the company's internal app and achieved 50% of employee registration within 1 year of launch.
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LEADERSHIP
PRODUCT MARKETING LEAD @ UC DAVIS PRODUCT MARKETING COURSE | DAVIS, CA | MARCH 2020 - JUNE 2020
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Spearheaded a team in the concept, development, and launch of a digital product by conducting market analysis, creating adoption strategy, and communicating growth opportunities for small businesses.
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Designed a product roadmap, marketing plan, GTM strategy, and pitch presentation outlining the product’s position, pricing, promotion, and competitive advantage among competitors in the market.
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EVENT COORDINATOR @ LATINX WOMEN IN ECONOMICS | DAVIS, CA | NOVEMBER 2018 - JUNE 2020
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Coordinated with UC Davis Econ. department for networking opportunities for 50+ women and chaired 1st alumni networking event for career exploration which resulted in the attendance of 20 alumni, 5-panel speakers, and 30 club members
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Successfully registered 100% of the club to ‘Jopwell’ during the introductory workshop, a platform dedicated to advancing careers of BIPOC, by presenting and demonstrating career opportunities.
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MARKETING TEAM LEAD @ UC DAVIS BUSINESS MARKETING COURSE | DAVIS, CA | SEPTEMBER 2019 - DECEMBER 2019
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Headed a marketing plan based on consumer research, buyer personas, segmentation models, and competitive analysis to identify strengths, weaknesses, opportunities, and threats in the restaurant market.
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Coordinated targeted marketing programs to drive awareness of promotional nights that led to a 25% increase in foot-traffic in 1 mo. and a 55% increase in customer attendance on promo-nights within 3 mo.
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DIRECTOR OF MARKETING @ ALPHA PHI FOUNDATION | DAVIS, CA | AUGUST 2018 - JUNE 2019
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Directed integrated marketing initiatives across cross-functional teams, used key performance indicators to track timeline on fundraising goals, and managed the allocation of a $10,000 marketing budget.
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Generated $30,000+ in fundraising through the organization and promotion of 500+ person event, using various channels and creative mediums such as print, social media, and email to advertise the event.
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SKILLS
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Bilingual (English and Spanish), Product Marketing, Social Media Marketing, Project Management, Consumer Research, Market Insights, Process Improvement, Event Management, Storytelling, Community Engagement, Branding, Public Relations, Copywriting, Canva, Mailchimp, SurveyMonkey, Adobe Lightroom, iMovie, Jira, Google Suite, Microsoft Office
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CERTIFICATIONS
LinkedIn Certified
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Advanced Consumer Behavior, Advanced Product Marketing, Project Management, Content Marketing, SEO for Social Media, Writing a Marketing Plan, Social Media Marketing: Strategy and Optimization, Event Planning
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Google Certified
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Google Analytics, Fundamentals of Digital Marketing
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Aveta Business Institue
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White Belt: Six Sigma
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EDUCATION
THE UNIVERSITY OF CALIFORNIA, DAVIS (CLASS OF '20)
B.A. in Economics and Minor in Technology Management, Concentration: Marketing
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Awards: 1st place out of 250 students, Business Marketing Course Competition 2019
Activities: Center for Chicanx Student Success, Latinx Women in Economics, Alpha Phi
Interests: Technology, Media Representation, Sustainability, Diversity & Inclusion, International Relations, Travel, Makeup & Skincare